Why Epic Games Is Not Happy With Apple

Epic Games, the creator of the globally popular game “Fortnite,” has recently voiced significant grievances against Apple.

The contention centers around Apple’s alleged hindrance of Epic Games’ efforts to establish a game store on iPhones and iPads in Europe.

This dispute is the latest development in an ongoing battle over Apple’s control of the iOS app ecosystem.

In this article, we will explore the details of this feud, its implications, and the broader context of the Digital Markets Act (DMA) that plays a crucial role in this conflict.

The Core of the Dispute

Epic Games has accused Apple of obstructing its attempts to launch the Epic Games Store on iOS devices.

According to Epic, Apple has twice rejected its submission to set up the store, citing the similarity of certain buttons and labels to those used in Apple’s own App Store.

Epic sees this rejection as an arbitrary and obstructive move, which they argue violates the Digital Markets Act (DMA).

Apple’s Rejection: A Closer Look

Epic Games stated that the rejected documents included standard naming conventions such as “Install” and “In-app purchases,” commonly used across various app stores on multiple platforms.

Epic argues that its design follows standard conventions for buttons in iOS apps and sees Apple’s rejection as an unjustified barrier.

In a series of posts on X (formerly known as Twitter), Epic Games expressed their frustration, stating, “Apple’s rejection is arbitrary, obstructive, and in violation of the DMA, and we’ve shared our concerns with the European Commission.”

The Role of the Digital Markets Act (DMA)

The Digital Markets Act (DMA) is a crucial piece of legislation aimed at regulating the activities of large digital platforms to ensure fair competition.

Under pressure from European regulators, Apple had, in March, cleared the way for Epic to establish its game store on iOS devices in Europe.

This development was supposed to be a significant step towards compliance with the DMA, which seeks to make it easier for European users to move between competing services.

Epic’s Allegations of DMA Violations

Despite this initial clearance, Epic Games believes that Apple’s subsequent actions violate the DMA.

The DMA is designed to prevent dominant digital platforms from imposing unfair conditions on businesses and consumers.

By rejecting Epic’s attempts to launch its game store, Epic argues that Apple is not adhering to the spirit of the DMA, which aims to promote a more competitive and open digital market.

The Legal Battle: A Brief History

Epic Games and Apple have been entangled in a legal battle since 2020. The conflict began when Epic challenged Apple’s policy of charging up to 30% commissions on in-app payments made through iOS devices.

Epic claimed that this practice violated U.S. antitrust laws. The dispute escalated when Epic introduced a direct payment system in “Fortnite,” bypassing Apple’s commission structure. In response, Apple removed “Fortnite” from the App Store, prompting Epic to file a lawsuit.

Recent Developments in the Legal Dispute

Earlier this year, Apple proposed changes to its App Store policies to align with certain directives of the DMA, which came into force in March.

These changes were intended to make it easier for users to switch between competing services.

However, Epic Games‘ recent accusations suggest that Apple’s implementation of these changes may not be sufficient or sincere.

Broader Implications for the Tech Industry

The ongoing feud between Epic Games and Apple has broader implications for the tech industry, particularly concerning app store policies, commission structures, and regulatory compliance.

This dispute highlights the challenges faced by regulators in ensuring that dominant digital platforms do not abuse their market position.

Impact on Developers and Consumers

For developers, the outcome of this conflict could set a precedent for how digital platforms interact with third-party app creators.

A favorable outcome for Epic could lead to more lenient policies and lower commission fees, fostering a more competitive environment.

For consumers, increased competition among app stores could result in better choices and more favorable terms.


The dispute between Epic Games and Apple underscores the complexities of regulating the digital marketplace and ensuring fair competition.

Epic’s allegations of Apple’s obstructive behavior, coupled with the broader context of the Digital Markets Act, highlight the ongoing struggle to balance the interests of large digital platforms with those of smaller developers and consumers.

As this legal battle continues, its outcome could have significant implications for the future of app store policies and digital market regulations.

Both Epic Games and Apple are at a critical juncture, with the potential to shape the landscape of the tech industry for years to come.

By staying informed about these developments, stakeholders can better understand the evolving dynamics of the digital economy and the regulatory frameworks designed to govern it.

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