N Chandrasekaran Sees Long-Term Potential In India’s Consumer Market

India’s consumer market presents a long-term structural opportunity driven by its vast population, expanding middle class, rapid urbanization, increasing disposable incomes, and rising aspirations.

Tata Consumer Products Ltd Chairman N Chandrasekaran articulated this vision during the annual general meeting (AGM) of TCPL.

India’s Economic Landscape

N Chandrasekaran highlighted the robust growth of the Indian economy, which has been thriving despite global uncertainties.

He emphasized that India’s economic momentum remains high and is likely to sustain similar growth in the coming years.

He noted that the global economic landscape has been volatile, influenced by geopolitical factors reshaping supply chains, energy security, and overall resilience.

Despite these global challenges, India’s economy has continued to grow, demonstrating resilience and potential for future growth.

Growth Statistics of India’s consumer market.

For the fiscal year 2023-2024, India achieved an impressive economic growth rate of 8.2%.

Chandrasekaran projected that this momentum would persist, underpinning a stable and prosperous economic future for the country.

The baseline forecast for the global economy is to grow over 3% between 2024 and 2025, but India is expected to outpace this with its strong economic fundamentals.

Expanding Middle Class

A key driver of this growth is the rapidly expanding middle class. Chandrasekaran shared that India’s middle class is expected to grow from about 30% of the population to 50% by the end of this decade.

This surge means an additional 300 million people will enter the middle class, creating vast opportunities for businesses, especially in the consumer goods sector.

Urbanization and Disposable Income

Chandrasekaran also pointed out that rapid urbanization, increasing disposable incomes, and the ever-rising aspirations of consumers are positive indicators for Tata Consumer Products Ltd (TCPL).

These factors are expected to drive demand for a wide range of consumer products, positioning TCPL to capitalize on these significant opportunities.

Tata Consumer Products Ltd (TCPL)

TCPL, the FMCG arm of the Tata group, is strategically positioned to leverage these opportunities.

Formed in 2020 through the merger of Tata Chemicals’ consumer products business with Tata Global Beverages, TCPL has quickly established itself as a major player in the market.

It owns renowned brands such as Tata Salt, Tata Tea, Tetley, Eight O’Clock Coffee, Good Earth Tea, and Tata Sampann.

The company also operates the Tata Starbucks coffee chain, a 50:50 joint venture with Starbucks.

Performance Highlights

In the fiscal year 2024, TCPL delivered a revenue of Rs 15,206 crores, marking a 10% growth.

This robust performance underscores the company’s ability to thrive in a dynamic market environment.

TCPL’s diversified product portfolio and strong brand equity have been instrumental in driving this growth.

Tata Starbucks Expansion

One of the notable achievements for TCPL has been the expansion of Tata Starbucks.

In FY24, the joint venture opened 95 new stores, setting a record for the highest number of store openings in a single year since its inception.

This expansion reflects the growing demand for premium coffee experiences in India and TCPL’s strategic efforts to tap into this lucrative market.

International Business Growth

Chandrasekaran also highlighted the positive trajectory of TCPL’s international business.

The company’s global operations have been progressing well, contributing to its overall growth and diversification strategy.

The international presence of TCPL’s brands like Tetley and Eight O’Clock Coffee reinforces its status as a global player in the consumer goods industry.

Strategic Vision

Chandrasekaran’s vision for TCPL is rooted in leveraging the synergies between its diverse product portfolio and the evolving consumer landscape.

The company’s strategy focuses on innovation, sustainability, and consumer-centricity.

By aligning its products with the changing preferences and aspirations of consumers, TCPL aims to strengthen its market position and drive long-term growth.

Innovation and Sustainability

Innovation is a cornerstone of TCPL’s strategy. The company is committed to developing new products that cater to the evolving tastes and preferences of consumers.

This includes launching health and wellness products, which are gaining popularity among health-conscious consumers.

Additionally, TCPL is focused on sustainability initiatives, such as reducing its carbon footprint and promoting eco-friendly packaging.

These efforts resonate with the increasing consumer demand for environmentally responsible products.


In conclusion, N Chandrasekaran’s insights underscore the vast potential of India’s consumer market.

With a growing middle class, rapid urbanization, increasing disposable incomes, and rising aspirations, the market offers significant opportunities for growth.

TCPL, with its strong brand portfolio, strategic vision, and commitment to innovation and sustainability, is well-positioned to capitalize on these opportunities.

As India continues to grow and evolve, TCPL aims to be at the forefront, driving positive change and delivering value to its consumers and stakeholders.

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