The Hyundai Exter, a B1-segment SUV, has taken the Indian market by storm since its launch on July 10, 2023.
As one of the most popular offerings from Hyundai, this SUV has been a key player in the company’s recent success.
If you’re curious about how well the Hyundai Exter is performing in terms of sales, you’re in the right place.
In this article, we’ll explore Hyundai Exter’s monthly sales figures, growth trends, and overall performance.
Hyundai Exter’s Cumulative Sales: Reaching Milestones
Since its debut, Hyundai Exter has become a customer favorite, particularly in the B1-SUV segment, where it competes with other compact SUVs.
Hyundai Motor India has reported that as of August 2024, a staggering 93,000 units of the Exter have been sold.
This remarkable achievement showcases the strong demand and popularity of the model in the Indian market.
Monthly Sales Breakdown of Hyundai Exter in 2024
The sales journey of Hyundai Exter has seen fluctuations over the months. Let’s dive into the detailed month-wise performance of the Exter in 2024:
| Month | Sales Units |
|---|---|
| March 2024 | 8,475 units |
| April 2024 | 7,756 units |
| May 2024 | 7,697 units |
| June 2024 | 6,908 units |
| July 2024 | 6,037 units |
| August 2024 | 6,632 units |
While Exter saw a dip in sales during June and July 2024, there was an 8.97% Month-on-Month (MoM) growth in August, with a total of 6,632 units sold, bouncing back from the previous month’s slump. This recovery signals the car’s continued appeal despite market fluctuations.
Analyzing the Sales Trends of Hyundai Exter
- Strong Start in Early 2024: Hyundai Exter had a great beginning in the first half of 2024, especially with March sales crossing 8,000 units. However, post-April, there was a gradual decline, possibly due to seasonal changes in buying patterns or increased competition.
- August Sales Bounce Back: After hitting a low of 6,037 units in July 2024, Hyundai Exter gained momentum in August, posting 6,632 units sold. This uptick shows renewed customer interest, aided by new marketing campaigns and the launch of special editions like the Exter Knight variant.
- Cumulative Impact: With Hyundai Motor India confirming 93,000 units sold, it’s evident that the Exter has sustained its appeal over time. The steady demand proves that Hyundai’s strategy of offering compact SUVs packed with features and value is working well in the Indian market.
The Role of the Exter Knight Edition in Sales Growth
Hyundai’s introduction of the Exter Knight Edition in 2024, based on the top-spec SX and SX(O) Connect variants, has further boosted the vehicle’s popularity.
These variants come with enhanced features, offering a premium experience for buyers. The additional offerings in the Knight Edition likely contributed to the MoM growth seen in August.
What Sets Hyundai Exter Apart in the Market?
The Hyundai Exter has been able to carve a niche for itself in the crowded Indian SUV segment due to a few standout features:
- Affordable Pricing: Hyundai Exter’s competitive pricing makes it a viable option for those seeking a feature-rich, compact SUV without breaking the bank.
- Fuel Efficiency: In a market where fuel prices are a key consideration, Exter delivers great fuel economy, appealing to the budget-conscious buyer.
- Packed with Features: Hyundai has equipped the Exter with advanced features, including a touchscreen infotainment system, sunroof, wireless charging, and various connectivity options that make it a tech-savvy choice for modern buyers.
Hyundai Exter Sales Outlook for the Future
The sales trajectory of the Hyundai Exter seems poised for further growth. With the festive season approaching in the latter half of the year, Hyundai is likely to see increased demand, driven by consumer interest in upgrading vehicles during Diwali and other holidays.
Hyundai’s strong brand presence and reputation for reliable after-sales service also contribute to Exter’s ongoing success.
Additionally, the upcoming launch of new color options, special variants, and marketing campaigns could sustain the vehicle’s momentum in the market.
The company’s target of crossing the 100,000-unit sales milestone seems within reach by the end of 2024, making the Exter a significant contributor to Hyundai’s portfolio.
Conclusion: Hyundai Exter’s Path to Success
The Hyundai Exter has certainly made its mark in the Indian SUV market, with 93,000 units sold as of August 2024 and sales continuing to rise.
While the sales figures experienced a few dips, the overall trend has been one of growth and resilience.
With the festive season on the horizon, the Exter is likely to achieve new sales milestones, cementing its position as one of the top compact SUVs in India.
Whether you’re in the market for a new SUV or just tracking the latest in automotive trends, the Hyundai Exter remains a model to watch as it continues its upward sales trajectory.
