Honda Cars India has unveiled the first design sketch of the upcoming new-generation Amaze sedan, signaling a fresh start for the brand in the Indian automotive market.
Expected to launch by December 2024, the revamped Honda Amaze aims to attract buyers with an updated exterior, redesigned interior, and a suite of new features.
This article explores the anticipated design, features, and competitive landscape for the new Amaze as Honda tries to strengthen its position in India.
New Design and Platform
The new Honda Amaze will be based on a modified version of the platform that underpins the Honda City.
Staying within the sub-four-metre segment, the sedan is set to feature revamped front and rear profiles, giving it a modern look that aligns with Honda’s design evolution. The updated design will include:
- Redesigned headlamps and taillamps
- Fresh alloy wheel designs
- Sleek lines and contours, enhance its sporty appeal
Interior Overhaul and Enhanced Features
Inside the cabin, the new Amaze will showcase significant upgrades inspired by the latest Honda City. Key interior improvements are expected to include:
- A larger touchscreen infotainment system for improved user experience
- New interior themes with quality materials and refined finishes
With these updates, the Honda Amaze aims to offer a more premium experience that aligns with the preferences of modern sedan buyers in India.
Engine and Performance
As before, the new Honda Amaze will remain a petrol-only sedan. It will carry forward the existing 1.2-litre engine that delivers 89bhp and 110Nm of torque, paired with either a five-speed manual or a Continuously Variable Transmission (CVT).
While the powertrain remains unchanged, Honda is expected to fine-tune the engine for better efficiency and smoother driving dynamics.
Competitive Landscape
Upon its launch, the new Amaze will face stiff competition in the sub-four-metre sedan segment. Key competitors include:
- Maruti Suzuki Dzire: Known for its fuel efficiency and extensive service network, the Dzire has been a strong player in the segment.
- Hyundai Aura: Hyundai’s popular sedan offers multiple engine options and advanced features, making it a tough rival.
- Tata Tigor: Known for its build quality and design, the Tigor adds a unique flavor to the competition.
With this updated model, Honda hopes to reinvigorate its presence in a market where competitors offer a wide range of features and strong brand loyalty.
Honda’s Strategy in the Indian Market
The Honda Amaze has long been one of Honda’s bestselling models in India.
With this new generation, Honda aims to enhance its appeal among Indian buyers, particularly as it faces an evolving market landscape where compact SUVs and premium hatchbacks are highly sought after.
Honda’s decision to upgrade the Amaze could help the brand retain loyal customers and attract new ones amid changing consumer preferences.
Conclusion
The new-generation Honda Amaze represents Honda’s strategic effort to reclaim market share in India.
With a refreshed design, enhanced interiors, and tried-and-true performance, the Amaze is positioned to compete in the popular sub-four-metre sedan segment.
As Honda gears up for the launch, the automotive industry and prospective buyers alike will be watching closely to see if the Amaze can help secure Honda’s place in the competitive Indian market.
